Branding project for Stone Orchard Flower Farm.
Custom logo created in Illustrator, featuring a cracked greenhouse, an overgrowth of flowers, and a custom typeface made from a reference sketch.
Wordmark logo for situations where less space can be afforded for the Greenhouse logo to sit comfortably and legibly.
Square business card featuring brand colors and graphics, promoting key areas of service. Created in Figma.
Custom font created for Stone Orchard, named for Canadian author Timothy Findley, who inspired the farm's name. Created in Illustrator, downloadable as .ttf here.
Sample of client's vision for the brand font, traced, tweaked and extrapolated throughout the alphabet to create Findley.
Mockups of collateral with logo, including bags & boxes, tins for flower tea, and shipment boxes. Created in Photoshop.
Mockups of logo stickers for flower wraps.
Logos carefully placed to ensure visibility in all outfit combinations. Forest Shadow color used to make employees easier to spot when contrasted against bright flowers, and to conceal the appearance of dirt. Created in Photoshop.
Designed to provide an opportunity to increase brand awareness, brand appeal and community ties by creating a product which, for each sale, a percentage of merchandise sale profits could be donated to a charity that aligns with the brand’s values. Created in Photoshop.