App design concept for wine collectors
User Research
User Experience Design
User Interface Design
Visual Design
User Testing
Select a group of people, discover a problem they have in common, and propose a solution.
Vind is an iPad app that helps wine collectors keep track of their wines. Collectors represent their collection in the app to keep track of the price, expiration, and count of each bottle.
Completed as a student project for SFU’s School of Interactive Arts and Technology with two other design students. My contributions included User Research, UX Design, UI Design and User Testing.
Common Activities
Common Goals
Common Frustrations
Observations
Wine collectors need a way to capture the details of wines so they don't need to rely on memory when selecting a wine, making purchasing decisions, and discussing wines.
Age
38
Status
Married
Occupation
Real Estate
Tech Literacy
Confident
Wine Expertise
Novice
It is a marriage of agricultural product with the love and expertise of a winemaker. Every grape, every region, every vintage, and even every bottle is different giving you a unique experience every time you drink.”
Zameel maintains a mid-sized collection with his wife, Sandy. His true interest in wine began in University when he learned to experience and analyze each sip in a Wine Science course. He is often gifted wines by friends and family, and visits vineyards with Sandy on holiday, routinely heading home with a case of wine to add to their collection.
Goals
Zameel wants to select a wine without leaving the kitchen as dinner simmers, and without handling and disrupting other bottles before making a selection.
When selecting a wine for drinking, he might have a specific grape or price range in mind, depending on the occasion. When contemplating purchasing wine, he would like to know whether he has previously enjoyed that wine, how many similar wines he already has, and whether the price point is comparable to previous purchases of similar vintages.
Frustrations
He struggles to remember when the expensive wines in his collection will expire. He fears he will forget a special bottle and leave it to turn to vinegar in his cellar. When discussing wines with fellow wine enthusiasts or when looking to restock favourite bottles, he struggles to remember the details of a bottle including the varietal, vintage, price, country, house, and his tasting notes for that bottle.
Collection Organizer
Social Rating and Recommendations
Wine Reminders
Collection Homescreen - 01
Select a wine based on vintage, varietal, and price point. The search bar serves as a call-to-action to select a wine, and as a global keyword search.
Collection Homescreen - 02
Consider each varietal individually, presented and swiped through one at a time. Scroll down to explore the vintages of that varietal in the collection. Search bar and grid view offer alternative methods to select a wine.
Collection Homescreen - 03
Wines are organized into user-goal based categories such as searching for wines that were recently added, seeking a specific varietal, viewing wines within a certain price range, and selecting from wines within their ideal drinking age.
Selected
This information architecture was best suited to meet Zameel's goals regardless of whether he opened the app to browse his collection, zero-in on a bottle he already had in mind, or update his collection. Further iterations also introduced the option to 'See All' wines in a category, which could then be filtered and sorted. Further iterations included categories for Price Range and Year as these may be key factors in selecitng a wine.
Collection Organizer
Social Rating and Recommendations
Wine Reminders
History
